The landing page also needs to offer a good experience to the user to make sure the ad shows in a good position. Every time you perform a search on Google, an auction happens in less than a second that decides which ad is most relevant and helpful in relation to your search.Īdvertisers need to offer specific ads to their target audience, that deliver on their promises. ![]() Pay Per Click Ads work using an auction system that decides (based on many factors) where to show ads when ever a user performs a search.
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